MBA Hospitality Marketing
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Hospitality growth, done calmly

Turn seasonal demand into predictable revenue - without the agency chaos.

We help boutique hotels and resort groups win direct share with a clean, accountable commercial system: demand capture, conversion, and lifecycle—tied to revenue reporting your owners actually trust.

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Revenue-first strategy Transparent reporting Hands-on partner delivery

Services that move the needle

Pick a single engagement or build a comprehensice project. Either way, you get clear priorities, fast execution, and measurement that ladders up to revenue.

Search & Demand Capture

SEO + SEM

Own high-intent search in your markets and push more bookings direct.

  • Local & brand-search defense
  • Non-brand strategy + landing pages
  • Budget pacing tied to need periods

Copywriting & Content Refresh

Messaging

Clarify your positioning and turn passive browsers into booked guests.

  • Website messaging audit + rewrite
  • SEO-informed page content updates
  • Offer copy, email, and landing page refinement

Website Conversion

CRO

Fix the friction that costs you bookings in peak and shoulder.

  • UX audit + prioritized roadmap
  • Offer architecture & merchandising
  • Booking engine path improvements

Lifecycle Email & CRM

Retention

Turn past guests into predictable repeat revenue.

  • Automations: pre-arrival, post-stay, winback
  • Segmentation by behavior & value
  • Calendar planning for need periods

3rd-Party Presence & On-line Listings

Visibility

Clean up the basics so your marketing isn’t fighting bad data.

  • Google Business Profile optimization
  • Listing accuracy audits + fixes
  • Photo/content standards by property

Owner-Ready Reporting

Clarity

Weekly and monthly readouts that connect spend → revenue → action.

  • Channel mix, pace, and pickup
  • Direct vs OTA share tracking
  • Need-period action plans

How we work

A simple system that respects on-property reality.

  1. Audit (Week 1): channels, parity, tracking, site UX, and guest funnel.
  2. Prioritize (Week 2): need periods, revenue targets, and a clean plan.
  3. Execute (Ongoing): sprints with weekly reporting and clear owners.

Best fit for

  • Boutique hotels & resort portfolios
  • Seasonal markets with shoulder challenges
  • Teams tired of busywork and vague reporting

Partners, not account managers

You work directly with the two people doing the thinking and the work. No handoffs, no mystery teams.

Mara Mornaghi

Brand • Lifecycle • Experience

Hospitality marketer focused on conversion, lifecycle programs, and brand consistency across channels. Builds systems that reduce dependency on OTAs and make shoulder seasons perform.

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Cape Resorts
InterContinental
Trump Hotels
Tommy Hilfiger
Morgans Hotel Group
W Hotels
St Regis Hotels
Luxury Hotels Collection
Curve
Starwood Hotels
Steve Bauducco Headshot

Steve Bauducco

Commercial Strategy • Performance

20+ years in hospitality driving revenue growth through demand capture, direct channel expansion, and owner-ready reporting across boutique and branded portfolios.

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Cape Resorts
Cendyn
HHM
AMresorts
Mandarin Oriental
Gramercy Park Hotel
Surrey Hotel
Revel Resort & Casino
Sofitel Hotels
Omni Hotels

Let’s see what’s possible in your next 90 days.

In a 20-minute intro call, we’ll pinpoint your biggest revenue leaks, your strongest demand sources, and one or two moves that will matter immediately.

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Based in
Northeast U.S. • Serving nationwide